“Provoquez le miracle®”,
An exciting new brand inspired by the sneakers culture.
Miracle lauches its first ready-to-wear collection of high-end clothing made in France. It relates directly to the sneakers culture, the brand offer first tee-shirts inspired by iconic shoes.
Deeply attached to his origins, it’s in the heart of Pyrenees that the founder has decided to launch his summer 2017 range through a miracle® brand presentation video clip in an old psychiatric hospital. Once again, the purpose is to encourage the local economy, so it’s why miracle® has decided to make the video clip in collaboration with Guilhem Machenaud the famous founder of the creative production company CAPSUS.
The brand has decided to not doing things “the way they’ve always been done”and said no to studio photo. Then, reached out with the famous and atypical Emilie Pradier (LILIEYES) to shoot the lookbook at the same time as the video clip.
We didn’t wanted do things like all the notorious brand, we wanted to do something different, something special, with a soul. “We decided to work the shooting in an atypical place, I let them doing their best freely to feel their artistic mark on the final result. The video clip and lookbook project has been done as a collaboration between 3 pyrénéens artist and not like a simple business »said the brand founder.The casting itself is also atypical because they are 2 twins Pierre and Thomas TERTACAP and the lovely Jaïlys LOCCI (daughter of the professional drummer Patrice Locci).
Annonceur : MIRACLE
Fondateur : Gaetan Duchateau
Production : CAPSUS
Réalisation/DOP : Guilhem MACHENAUD
Etalonnage : Tristan Barathe
Make Up / Photo : LiliEyes
Modeles : Pierre & Thomas Tertacap et Jaïlys Locci
Musique améliorée par Mars Octobre Music